Online Master of Arts in Strategic Communication
The University of Delaware
Learn to Reach All Audiences Effectively
Drive tactical communication initiatives to help shape your organization's relationship with a variety of audiences and further the goals of any institution with an effective internal or external communication strategy.
With the University of Delaware's (UD) Master of Arts in Strategic Communication, you'll be prepared to design, implement and evaluate communication campaigns using research and data as your guide. You'll also be able to effectively deliver recommendations for projects and issues within your organization, as well as evaluate competitors' strategic communication efforts that can help you identify communication trends or campaigns that stand out from the crowd.
In as few as 24 months, graduate ready to advance your current career or take on a new role in strategic communication, public relations, digital media or social media management.
Choose Your Path
To meet your personal and professional needs, UD offers two career-focused concentration options. Choose between Public Relations or Digital and Social Media, or select your own electives to match your career goals.
Public Relations: Learn to plan and execute strategic public relations campaigns, understand the needs of varying client types and craft messaging that is both persuasive and appropriate for public audiences.
Digital and Social Media: Gain the skills to set yourself apart in managing enterprise-level digital and social media, reaching target audiences with precision, and using data analytics to measure and improve your impact on business goals.
Careers in Strategic Communication
The Bureau of Labor Statistics projects a nine percent growth in public relations job opportunities through 2026, adding as many as 22,900 jobs across the country.1 And in 2018, the top 10 percent of social media managers earned an average salary of $75,000.2
With a master's in strategic communication, you'll also be able to pursue leadership positions with titles such as:
- Communications Director, median annual salary: $74,4863
- Strategic Communications Manager, median annual salary: $65,0004
- Director of Internal Communications, median annual salary: $121,9265
SOURCES:
1. Bureau of Labor Statistics (2017, May). Occupational Outlook Handbook: Public Relations Specialists. Retrieved December 27, 2018, from https://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm.
2. Payscale (2018, December). Average Social Media Manager Salary. Retrieved December 27, 2018, from https://www.payscale.com/research/US/Job=Social_Media_Manager/Salary
3. Payscale (2018, December). Average Director of Communications Salary. Retrieved December 27, 2018, from https://www.payscale.com/research/US/Job=Director_of_Communications/Salary
4. Payscale (2018, December). Average Strategic Communications Manager Salary. Retrieved December 27, 2018, from https://www.payscale.com/research/US/Job=Strategic_Communications_Manager/Salary
5. Payscale (2018, December). Average Director of Internal Communications Salary. Retrieved December 27, 2018 from https://www.payscale.com/research/US/Job=Director_Of_Internal_Communications/Salary
Help organizations make the most of their communication by building strategies that make an impact. Fill out the form on this page for more information and a free program brochure.
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